We have recently looked at some search marketing stats that say that pay per click ads convert 3.4% of the time, whereas clicks from organic search engine listings convert 3.1% of the time. The question then is… which is better?

We look at the pros and cons of spending your marketing dollar on search engine optimisation versus spending it on pay per click advertising. Both the small business owner and the web developer should pick up some great advice and thanks to our wedding car hire mates for the various tips.

Enjoy the show!

There are 2 ways to listen to our show:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-11-01),
2. Download the mp3 file below to play later, download to your mp3 player, etc.

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 51

Regards,

Brendon

P.S:  Trying out AdWords and SEO for a migration agent client who helps clients with immigration to Australia at the moment.

We are also testing out some AdWords v search engine work for the team at Somerset Plumbers in Brisbane.  Getting some excellent data – as well as great plumbing! :o)

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#50 – Making More Sales from Your Website

by admin on November 1, 2006

There are 2 ways to listen:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-11-01)
2. Download the mp3 file below to play later, download to your mp3 player, etc

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 50

Making More Sales From Your Website

We have some great tips on increasing the sales conversion rates on your website.

Three of the main ones are:

1. Decrease your website load time.
2. Take care to present your offer in the most effective way.
3. Streamline your shopping cart process & limit your shipping charges.

As always, you need to measure everything, in order to be sure how effective any changes you make to your website. We hope you enjoy the show.

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 50

Regards,

Brendon

P.S”  Check out carpet cleaners Gold Coast for an example of some tips.

And here for a great heart rate monitor.

Blinds Brisbane

Christian Church Perth

Hammocks

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There are 2 ways to listen:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-10-25)
2. Download the mp3 file below to play later, download to your mp3 player, etc

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 49

The Ethical Way to Maximise Your Affiliate Sales?

Today’s show delves a little into the ethical side of making money online. Brendon and Tina discuss whether or not you should make your readers aware every time you promote a product as an affiliate – ie.when you stand to make a few bucks when someone buys a product you recommend. We also have some great tips on how you can increase your affiliate sales.

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 49

Regards,

Brendon

P.S: Our new site for marriage celebrant Gold Coast (for Ruth White) has just been launched.  It’s a nice example of doing a site right for Google.

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There are 2 ways to listen:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-10-18)
2. Download the mp3 file below to play later, download to your mp3 player, etc

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 48

Search Engine Optimisation Basics – Explaining SEO to Your Clients

On today’s show, we run through the basics of effective search engine optimisation (SEO) and give you some tips on explaining the benefits of SEO to your clients.

As always, enjoy the show.

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 48

Regards,

Brendon 

House Washing Experts

Currently doing some work on this house washing site for guys who clean driveways and more.  They wash in Brisbane and on the Gold Coast.

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There are 2 ways to listen:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-09-07)
2. Download the mp3 file below to play later, download to your mp3 player, etc

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 47

Does Your Business Need a Mobile Phone Friendly Website?

The practice of surfing the internet via mobile phone, or other mobile devices such as Blackberry, Palm Pilot, etc. is becoming more and more mainstream.

In the near future, businesses will have to seriously consider making sure their website is developed to be easily accessible via mobile devices.

As part of her ongoing quest to stay on top of new technology, Tina has recently attended a seminar about developing content for mobile phones. She explains how she expects mobile surfing in Australia to grow in the future, and some of the key issues to think about when considering whether or not creating mobile phone content is right for your business.

Links from the Show

As always, enjoy the show.

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 46

Regards,

Brendon
Also, we’re doing some work on this nursing jobs Brisbane web site and this Nozawa Onsen skiing web site. Check them out for good examples.

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There are 2 ways to listen:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-08-28)
2. Download the mp3 file below to play later, download to your mp3 player, etc

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 46

An Inside Look at a Day at Tailored

Anthony Ferguson, our programmer here at Tailored Consulting steps us through his day, and gives some advice to programmers looking to build a reputation within the web development industry, or looking to land a job with a web development firm. If you’ve ever wondered what really goes on behind the scenes at Tailored, then have a listen to this podcast.

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 46

Regards,

Brendon

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There are 2 ways to listen:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-08-18)
2. Download the mp3 file below to play later, download to your mp3 player, etc

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 45

Copywriting: (n) The process of writing the words that promote a person, business, opinion, or idea. On a website, copy includes all of the text on your site.

Brendon and Tina think that good copywriting is underrated. Good copy can mean the difference between no sales and a large amount of sales.

If you are a webmaster or website owner, it is extremely important to understand the power of good copywriting. Just because you understand the ideas behind your service or product does not automatically qualify you to be able to communicate this idea to your potential customers.

1. You or someone else you know, really needs to put themselves into the customers’ shoes and understand the benefits that your product delivers to them.

2. When you sit down and write your copy, make sure you emphasise what your product or services can do for your customers – ie. how it can make their life easier, save them money, etc.

3. You need to cut, cut, cut your copy down to the most important points. Readers, especially web readers are very impatient, and if information is not presented to them in a concise and informative way, you risk losing their interest.

4. Think about the AIDA principle. First you demand the Attention of your audience. Then grab their Interest, create a Desire for your product and incite them to take Action.

5. A good heading is essential. A good heading can mean the difference between someone reading or not reading your article. Set aside some time to think of a heading that people are likely to read.

Resources from the show:

  • Websites that sell – An excellent example of compelling copywriting.
  • copyblogger.com – great tips and tricks on copywriting, with special attention paid to the web.
  • Copybloggers guide – copywriting 101.
  • Magnetic headlines
  • – contrary to Tina’s opinion on writing a headline last, Copyblogger suggests that great headlines are written first.

As always if you have any feedback, we really appreciate it. Feel free to leave your comments on this topic.

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 45

Regards,

Brendon

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Apologies For No Show

by admin on August 11, 2006

Our equipment has exploded and we’re having a new mixer delivered on Monday.

Thanks.

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There are 2 ways to listen:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-07-27)
2. Download the mp3 file below to play later, download to your mp3 player, etc

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 44

Show Notes:

Making the Most of New Trends in Your Industry

On today’s show, Brendon interviews (for a second time) Billy Kirkley, a successful Brisbane Web Deveolper. Billy and Brendon talk about how to spot future trends and soon-to-be successful new technology in your industry and how to make the most of them. They talk in particular about new web-based trends.

The key is to stay informed about what is happening in your industry by reading and listening to current news and editorials related to your industry. It’s also important to have a network of people to bounce new ideas off, and to have the confidence to have faith in your own ideas and judgement.

Websites Mentioned in the Show

Sites that are already huge news:

Sites that take advantage of emerging web trends:

Web news and resources sites:

Other sites mentioned

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 44

Regards,

Brendon

P.S: Our new site for marriage celebrant Gold Coast (for Ruth White) has just been launched.  It’s a nice example of doing a site right for Google.

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There are 2 ways to listen:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-07-20)
2. Download the mp3 file below to play later, download to your mp3 player, etc

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 43

Show Notes:

Our Trade Secrets – Our Current Clients and How We Won Their Work

Brendon goes through his list of current clients and leads and outlines all of the different marketing methods he uses to generate business. The key is to diversify your marketing efforts and to have many jobs and prospects in the pipeline at the same time.

The old adage that “Cashflow is King”, rings true and means that you have to plan ahead to generate work, rather than relying on your current work, even if you are busy. Brendon explains how some of his marketing efforts from months and even years ago are still paying dividends today.

Stay tuned for next weeks’ podcast, in which we (for a second time) interview Billy Kirkley, a successful Brisbane Web Deveolper. Billy and Brendon talk about how to spot future trends and soon-to-be successful new technology in your industry and how to make the most of them. They talk in particular about new web-based trends.

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 43

Regards,

Brendon

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