Archive for April, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-26)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 29
The Good, Bad & Ugly of Customer Service
Great customer service doesn’t mean getting it right all the time, it means always aiming to get it right and fixing any problems empathetically and efficiently. We share some examples of bad and good customer service, as well as some tips on how to handle customer complaints.
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 29
Regards
Brendon
April 26th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-24)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 28
Make More Sales with Better Web Usability
We talk about why we always design our websites with web novices in mind, why even the least web-savvy users are important and why you should underestimate the know-how of your website visitors.
Also, we have some key tips on how you can make sure you are not losing sales with a hard to use website - once again, testing is vital.
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 28
Regards
Brendon
April 24th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-21)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 27
We’ve recorded a video podcast of our podcast this week for something a little different 
To view the video, please Click Here
Sorry the audio’s a bit distorted this week, we promise it won’t happen again!
Judging a Book By Its Cover
Did you know that tall people are seen as more successful than short people?
Or that men who wear short sleeve shirts to work are seen as losers?
Or that good looking people get promoted more?
We talk about how appearances affect peoples’ perceptions, and why your appearance is important.
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 27
Regards
Brendon
April 21st, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-19)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 26
Show Notes:
Is Podcasting Just a Fad?
Tina introduces the show today for a change, and shares her insight into podcasting and whether or not it is all that it’s cracked up to be. The word is, podcasting is great when used in the right context.
Some recent articles on the success of podcasting which might be of interest:
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 26
Regards
Brendon
April 19th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-18)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 25
Show Notes:
Making Things Happen
Today’s show is about taking action and making things happen in your business, to raise your profile and market your business. I share a few of my own stories about how I make things happen in my business.
Websites mentioned in the show:
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 25
Regards
Brendon
April 18th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-13)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 24
Show Notes:
Writing a Great Ad
Writing a great ad is all about remembering the 4 principles of advertising - Attention, Interest, Desire and Action (AIDA). You’ve got to grab people’s attention, create interest, harness their desire and call them to action. We talk about several examples of companies that have done this successfully.
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 24
Regards
Brendon
April 13th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-12)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 23
Show Notes:
Google Yourself
Have you ever Googled yourself? Do you know what information is out there about you? I Google most people I deal with, including myself. On this podcast, we talk about what companies and individuals can do when they find negative information about themselves online. There are some really useful practical steps you can take to reduce the impact of negative information.
We won’t be talking about how to write a great ad today, like we said on show #22 - that show will now be on Friday.
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 23
Regards
Brendon
April 12th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-10)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 22
Show Notes:
Lunch With Clients (Part 2)
On the Business Mix Show #18, March 31st, Brendon talked about an upcoming business lunch he had planned. In this podcast, we give you the details of what happened at that lunch. Brendon also shares some great tips on organising your own business lunch. Your best bet is to just be yourself and remember your manners.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 22
Regards
Brendon
April 10th, 2006
Welcome to our show for Friday the 7th April, 2006. There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-07)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 21
Show Notes:
Generating Cashflow Fast
We talk about cashflow, the lifeblood of any business big or small. We give you tips on how to generate cashflow fast, by using your biggest asset - your existing customers.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 21
Regards
Brendon
April 7th, 2006
Welcome to Wednesday’s Show. There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-05)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 20
Show Notes:
Online Advertising To Overtake Print in the UK
We talk about how total online advertising expenditure is set to overtake print advertising expenditure in the UK, and the reasons why online advertising is experiencing such phenomenal growth.
Articles about the growth of Online Advertising:
Websites Mentioned in the Show
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 20
Regards
Brendon
April 6th, 2006
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