Posts filed under 'Blog'
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-08-18)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 45
Copywriting: (n) The process of writing the words that promote a person, business, opinion, or idea. On a website, copy includes all of the text on your site.
Brendon and Tina think that good copywriting is underrated. Good copy can mean the difference between no sales and a large amount of sales.
If you are a webmaster or website owner, it is extremely important to understand the power of good copywriting. Just because you understand the ideas behind your service or product does not automatically qualify you to be able to communicate this idea to your potential customers.
1. You or someone else you know, really needs to put themselves into the customers’ shoes and understand the benefits that your product delivers to them.
2. When you sit down and write your copy, make sure you emphasise what your product or services can do for your customers - ie. how it can make their life easier, save them money, etc.
3. You need to cut, cut, cut your copy down to the most important points. Readers, especially web readers are very impatient, and if information is not presented to them in a concise and informative way, you risk losing their interest.
4. Think about the AIDA principle. First you demand the Attention of your audience. Then grab their Interest, create a Desire for your product and incite them to take Action.
5. A good heading is essential. A good heading can mean the difference between someone reading or not reading your article. Set aside some time to think of a heading that people are likely to read.
Resources from the show:
- Websites that sell - An excellent example of compelling copywriting.
- copyblogger.com - great tips and tricks on copywriting, with special attention paid to the web.
- Copybloggers guide - copywriting 101.
- Magnetic headlines
- contrary to Tina’s opinion on writing a headline last, copyblogger suggests that great headlines are written first.
As always if you have any feedback, we really appreciate it. Feel free to leave your comments on this topic.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 45
Regards,
Brendon
August 18th, 2006
There are 2 ways to listen:
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Click here to download and listen to Brendon Sinclair’s Business Mix Show # 44
Show Notes:
Making the Most of New Trends in Your Industry
On today’s show, Brendon interviews (for a second time) Billy Kirkley, a successful Brisbane Web Deveolper. Billy and Brendon talk about how to spot future trends and soon-to-be successful new technology in your industry and how to make the most of them. They talk in particular about new web-based trends.
The key is to stay informed about what is happening in your industry by reading and listening to current news and editorials related to your industry. It’s also important to have a network of people to bounce new ideas off, and to have the confidence to have faith in your own ideas and judgement.
Websites Mentioned in the Show
Sites that are already huge news:
Sites that take advantage of emerging web trends:
Web news and resources sites:
Other sites mentioned
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 44
Regards,
Brendon
July 27th, 2006
There are 2 ways to listen:
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Click here to download and listen to Brendon Sinclair’s Business Mix Show # 43
Show Notes:
Our Trade Secrets - Our Current Clients and How We Won Their Work
Brendon goes through his list of current clients and leads and outlines all of the different marketing methods he uses to generate business. The key is to diversify your marketing efforts and to have many jobs and propects in the pipeline at the same time.
The old adage that “Cashflow is King”, rings true and means that you have to plan ahead to generate work, rather than relying on your current work, even if you are busy. Brendon explains how some of his marketing efforts from months and even years ago are still paying dividends today.
Stay tuned for next weeks’ podcast, in which we (for a second time) interview Billy Kirkley, a successful Brisbane Web Deveolper. Billy and Brendon talk about how to spot future trends and soon-to-be successful new technology in your industry and how to make the most of them. They talk in particular about new web-based trends.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 43
Regards,
Brendon
July 20th, 2006
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Click here to download and listen to Brendon Sinclair’s Business Mix Show # 42
Show Notes:
How to Maximise your Marketing Budget by Being Outrageous
If you’re low on marketing funds, but you want to get noticed in an overcrowded marketing place, then you’ve got to do something outrageous to get noticed.
Whether you drive a tank down the middle of a London Street or surround yourself with half-naked women a la Sir Richard Branson, or just create controversy by making an “against the grain” statement, like Jeremy Shoemaker of Shoemoney.com did when he accused fellow web entrepreneur Marcus of plentyof fish.com of lying, you’ve got to do something to raise the profile of your business above the clutter and differentiate yourself from your competitors.
But whatever you do, make sure it is relevant to your business and consistent with the message you want to get across about your brand. You want your stunt to appeal to the same people that your product/service appeals to.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 42
Regards,
Brendon
July 13th, 2006
There are 2 ways to listen:
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Click here to download and listen to Brendon Sinclair’s Business Mix Show # 41
Show Notes:
Tips & Tricks to Grow Your Business with Outsourcing
Outsourcing work can be a great way to grow your business and provide additional services to your clients that you wouldn’t otherwise be able to provide. However, it can be difficult to find competent and reliable subcontractors/freelancers to outsource work to, and then keep them motivated to work for you.
Today’s tips and tricks are mostly from a web development business perpective, but there are a few key things that can be applied to any business wanting to subcontract out work.
You can find subcontractors a number of ways. Online, I like to use elance.com or rentacoder.com to find web designers and programmers, as well as checking out the forums and their job listing facilities. Ask others in your industry who outsource where they find people if you are not sure where to start.
Once you have a few prospects, ask for a quote, check out what work they have done before and check their references. Then test them out on little jobs before giving them a big one. It’s also a good idea to develop relationships with several people who you can subcontract out to, rather than only relying on one or two.
Thoughout the whole subcontracting process, communication is the key. I have learned from expeience (both good and bad!) that good communication is vital to a job well done and I explain this further in the podcast with some really good experiences and some nightmare ones!
One of the things I have found is that when you find a good subcontracter/freelancer, you should pay them properly and treat them well. I share a few really useful ways to build relationships with my suppliers and keep them motivated to want to work for me.
As always, enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 41
Regards,
Brendon
June 29th, 2006
There are 2 ways to listen:
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Click here to download and listen to Brendon Sinclair’s Business Mix Show # 40
Show Notes:
How Great Marketing of an Average Product Beats Average Marketing of a Great Product.
On today’s show, I get fired up about businesses that miss out on key marketing opportunities, that then wonder why they aren’t making more sales. There are many examples of a great product idea that never makes it in the marketplace, or an average product that does phenomenally well because of terrific marketing. I have a couple of great examples for you, namely Arctic Heat (great product with average marketing) and the ipod (average product with great marketing).
The key to marketing your product or services is to take action early and often, quantify every marketing effort as much as you can. It’s better to get up of your ass and do some marketing that worry about making an ass of yourself and then not doing anything.
I talk about relationship building as part of my marketing strategy, and how I am using a hobby of mine (marathon running) to help build business relationships. Tina and I have produced some video and audio for the Gold Coast Marathon as part of building this relationship. Even though it took Tina and I away from working on web development projects that we are currently doing, you should never underestimate the value of building business relationships. Make sure you set aside some time for this, and have fun at it too.
As always, enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 40
Regards,
Brendon
June 26th, 2006
Episode #40 of the Brendon Sinclair’s Business Mix will be live on Monday, and is about why taking action to increase your marketing effort is so important to your bottom line.
In the meantime, if you would like to be entertained by my half-marathon training antics, check out the Tailored blog, which has a very entertaining video covering the Gold Coast Airport Marathon track, as well as some great audio.
If this doesn’t tickle your fancy, then stay tuned not only for Monday’s podcast, but also for our upcoming interview with Billy Kirkley, a successful web developer from Brisbane, Australia. Billy’s last interview generated such good feedback that we have invited him in for an encore interview, in which he will reveal more of his secrets of success, as well as a summary of what he thinks will be the “next big thing” in the world of the web. This interview should be available over the next week or two.
Thanks for staying tuned,
Regards,
Brendon
June 23rd, 2006
There are 2 ways to listen:
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Click here to download and listen to Brendon Sinclair’s Business Mix Show # 38
Show Notes:
How to Use Great Testimonials Effectively
On today’s show, we have a case study for you on how including a great testimonial in your marketing material can have a colossal impact on the number of sales you make. We break down the difference between a good testimonial and a great one, and give you some examples of how you can use testimonials to sell more products, win new clients or land a great new job.
Check out the Google AdWords book I mention here.
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 38
Regards,
Brendon
June 9th, 2006
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Click here to download and listen to Brendon Sinclair’s Business Mix Show # 37
Show Notes:
Why You Shouldn’t Give the Customer What They Want
Today’s show is abut the benefits of having confidence in your own ability as a consultant. We talk about what you can do when you are faced with the tricky situation of a client that wants you to deliver something you know isn’t going to work. Our advice is to really try and educate the client, enough to understand that they can trust your opinion as an expert.
Show Resources
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 37
Regards,
Brendon
June 1st, 2006
There are 2 ways to listen:
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2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 36
Show Notes:
Increasing Sales by 400%?
On today’s podcast, we bring you a case study of a recent client of hours. We share some simple changes that we made to the client’s website, that we expect will dramatically increase his sales.
What We Did
1. Added a statistics package
Statistics on your website are essential. You can never know enough about your visitor numbers and visitor behaviour. A good stats program means you are better equipped to see where any improvements to your site can be made, and recognise the effects of any changes you make to your site. Google Analytics is an excellent free statistics program.
2. Created a Customer Survey.
While a statistics package can tell you how many visitors you have, and what pages they visit, it can tell you how they “feel” about your site and whether they feel comfortable purchasing from your site. A simple, well thought out survey can give your great information on how you can improve your site. The survey software we use is One Minute Poll, which is very easy to use and quite cost effective.
3. Added a Blog
Blogs are great for all kinds of reasons. Two main ones are: They provide an easy way to add regular content to the site and are highly regarded by search engines. We usually use free blogging software such as Blogger or WordPress
4. Simplified the shopping cart process
Once you’ve got someone as far as your shopping cart, you want to make it as simple as possible to buy. Ensure your shopping cart is as secure and user friendly as possible.
5. Simplified the Navigation on the site
You want visitors to spend time learning about your products, not trying to figure out how to find them. Learn to think like your customers, and even get a few to test drive your site for ease of navigation.
So there you have it. 5 simple, easy things to do on your e-commerce site that will help you increase your sales.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 36
Regards
Brendon
May 25th, 2006
There are 2 ways to listen:
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2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 35
Show Notes:
Making Secrets of a Successful Web Development Business
Today’s Podcast is an interview with Billy Kirkley, a Brisbane web developer, on how he built his business up from a one man show to himself and 9 employees in just 11 months.
The show is longer today - about half an hour, because Tina had trouble deciding on what to edit out as Billy had so many great tips that web developers and small business owners might find useful. This is also the reason we are putting it up today instead of Friday - sorry about that, but we are sure you will enjoy the show anyway.
Resources from the Show
Billy’s Top 2 Things to Do Today that Will Help You Build Your Business:
- Pick up the phone and call 20 people you would like to do business with. Tell them why, and why you are better than the other companies out there offering similar services.
- Learn to outsource work. Your time may be more valuable spent with clients and managing your business than sitting in front of a computer doing the technical work of your business. If you can learn to leverage other people’s time instead of just your own and those of your permanent employees, you are in a far better position to pick up more clients and grow your business.
3 Websites to Visit:
- Monster Template have some great templates for web developers. Even if you don’t want to buy them, it’s a great place for design ideas.
- SEO Black Hat. A blog on some of the more dubious SEO (search engine optimization) techniques. Though a lot of the techniques on this site are not recommended, it’s a great resource for the latest news and gossip
on search engine technology.
- SEO Guy’s tutorial has some great techniques on search engine optimization, sure to give both the novice and intermediate web developer and edge on the competition.
And, of course, Billy Kirkley’s Brisbane Web Design Web Site.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 35
Regards
Brendon
May 15th, 2006
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Click here to download and listen to Brendon Sinclair’s Business Mix Show # 34
Show Notes:
Great PR Tips for Your Business
The much awaited interview with Chelsea McLean is here. The show is a little longer today, because Chelsea had so much great stuff to say, so we thought we’d put it all in there for you.
Chelsea and I talk about why publicity is much more effective than advertising in promoting your business. We talk about effective PR strategies that anyone can use and that won’t cost anything but a little time.
Chelsea’s 3 Top Tips on Getting Quality (& Free!) Publicity
- Be prepared. Have a media release on your business ready to send to any media enquiries you receive. Know the answers to any questions you think the journalist may ask.
- Just give it a go. You won’t get any publicity if you never try. So get prepared, make some phone calls, send some emails and keep politely in touch with relevant media even if they aren’t interested first time.
- Be creative. Keep up with topical events and think of creative ways to tell a story about your business and “piggyback” on current newsworthy items.
Show Resources:
Enjoy the show & stay tuned for Friday’s Interview with successful web development firm owner, Billy Kirkley.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 34
Regards
Brendon
May 11th, 2006
Thanks so much for completing our survey for Tailored Podcast.com. We are pleased to announce that the winner of the $50 Amazon.com voucher is Gary M. Congratulations Gary!
We thought you would all like to know the results of our survey, so we have summarized them for you.
How do you listen to the podcast?
- Via the player on TailoredPodcast.com 57.89%
- I download the show to iTunes/other RSS reader 28.95%
- I download the show to my iPod/mp3 player 31.58%
How often do you listen to Brendon Sinclair’s Business Mix?
- Rarely 2.63%
- Once a month 18.42%
- Once per week 50.00%
- Several times a week 31.58%
What do you like best about Brendon Sinclair’s Business Mix?
- The conversation/dialogue between Brendon and Tina
- Use of real-life examples
- The business advice and “how to” tips.
- Good marketing advice, especially on networking.
- The new shorter format, 3 times a week.
What do you like least about the show?
- The opening music and introduction.
- You want more detail and less chit-chat.
- The new shorter format, 3 times a week.
Assuming the content remained interesting, how long would you like the podcast?
- 5 minutes 7.89%
- 10 minutes 39.47%
- 15 minutes 31.58%
- 20 minutes 36.84%
Your Ideas to Improve the Show
- More real-life examples
-
More detailed How To’s
- Guest interviews
- Create a show transcript
- More detailed marketing advice
- More website marketing topics
We also got a lot of encouraging comments telling us to keep up the good work. Thanks so much for that, it makes all the hard work worthwhile to know that you are enjoying our shows.
As a result of all your feedback, we are going to do the following:
- Create a new intro/outro
- Have guest interviewees on the show occasionally.
-
Include more detailed How To’s in our podcasts.
- Come up with more real-life examples for you. (We are very careful with the privacy of our clients’, so although we won’t always mention the names of the examples we use, we will try and include other examples of what we are talking about in the show notes so you can have a look.)
- Come up with more good stories for you.
- Include some more marketing and website marketing topics.
So stay tuned over the coming weeks for all of this, starting with our upcoming guest interviews. On Wednesday, we interview PR queen Chelsea McLean on how to get great publicity for your small or medium business.
On Friday we interview successful Web Developer and small business owner Billy Kirkley on how he has built a successful web development business.
Cheers eveybody,
Tina
May 9th, 2006
There are 2 ways to listen:
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Click here to download and listen to Brendon Sinclair’s Business Mix Show # 33
Show Notes:
The Value of Customer Surveys
We have had a fantastic response to our survey with some really useful feedback. Thanks everyone for your contribution so far. Today we share the tools we use to conduct our online surveys, as well as some useful tips on getting a good response. We also discuss what you should do after the survey, something which even more important than doing the survey. Most importantly, you need to let your surveyees know that you appreciate their feedback, and explain what action you will take as a result of the survey.
May 8th, 2006
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Click here to download and listen to Brendon Sinclair’s Business Mix Show # 32
Show Notes:
The Best Free SEO Resource on the Web
In SEO (search engine optimization) contests, webmasters compete to rank best on Google for a given (usually nonsense) keyword or keyword combination.
Following these contests is a great way to see how the best SEO experts go about SEO, and a good test of what really works to get your website to the top of the search engines.
One contest running at the moment is the contest for the term “V7ndotcom Elursrebmem”, and there are some great resources on both wikipedia and the contestants’ webpages that explain why the winners pages are ranking so well, and the steps they take to rank well. Best of all, most of the info is free!
Enjoy the show and don’t forget that we are running a survey on how we can improve this podcast. There is a $50 Amazon.com voucher to be won just for completing it.
Click Here to take the survey. It closes 12 midday May 9, 2006 Eastern Australia time.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 32
Regards
Brendon
May 5th, 2006
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Click here to download and listen to Brendon Sinclair’s Business Mix Show # 31
Show Notes:
Asking the Right Questions
Today’s show is about how asking the right questions can help you negotiate business deals and help you provide better solutions to your customers, as well as help you with a whole range of other situations you may come across. We also have some great examples of how not asking the right questions can lead to some pretty tricky situations.
Enjoy the show and don’t forget that we are running a survey on how we can improve this podcast. There is a $50 Amazon.com voucher to be won just for completing it.
Click Here to take the survey. It closes 12 midday May 9, 2006 Eastern Australia time.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 31
Regards
Brendon
May 3rd, 2006
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Click here to download and listen to Brendon Sinclair’s Business Mix Show # 30
Show Notes:
Presenting the Perfect Pitch
The sales pitch you give to potential clients will make or break the sale. I share some examples of how I pitch to clients. I’ve also got some great tips for you on how to impress your potential clients and win their business.
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 30
Regards
Brendon
May 2nd, 2006
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1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-26)
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Click here to download and listen to Brendon Sinclair’s Business Mix Show # 29
The Good, Bad & Ugly of Customer Service
Great customer service doesn’t mean getting it right all the time, it means always aiming to get it right and fixing any problems empathetically and efficiently. We share some examples of bad and good customer service, as well as some tips on how to handle customer complaints.
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 29
Regards
Brendon
April 26th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-24)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 28
Make More Sales with Better Web Usability
We talk about why we always design our websites with web novices in mind, why even the least web-savvy users are important and why you should underestimate the know-how of your website visitors.
Also, we have some key tips on how you can make sure you are not losing sales with a hard to use website - once again, testing is vital.
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 28
Regards
Brendon
April 24th, 2006
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1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-21)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 27
We’ve recorded a video podcast of our podcast this week for something a little different 
To view the video, please Click Here
Sorry the audio’s a bit distorted this week, we promise it won’t happen again!
Judging a Book By Its Cover
Did you know that tall people are seen as more successful than short people?
Or that men who wear short sleeve shirts to work are seen as losers?
Or that good looking people get promoted more?
We talk about how appearances affect peoples’ perceptions, and why your appearance is important.
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 27
Regards
Brendon
April 21st, 2006
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1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-19)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 26
Show Notes:
Is Podcasting Just a Fad?
Tina introduces the show today for a change, and shares her insight into podcasting and whether or not it is all that it’s cracked up to be. The word is, podcasting is great when used in the right context.
Some recent articles on the success of podcasting which might be of interest:
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 26
Regards
Brendon
April 19th, 2006
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1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-18)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 25
Show Notes:
Making Things Happen
Today’s show is about taking action and making things happen in your business, to raise your profile and market your business. I share a few of my own stories about how I make things happen in my business.
Websites mentioned in the show:
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 25
Regards
Brendon
April 18th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-13)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 24
Show Notes:
Writing a Great Ad
Writing a great ad is all about remembering the 4 principles of advertising - Attention, Interest, Desire and Action (AIDA). You’ve got to grab people’s attention, create interest, harness their desire and call them to action. We talk about several examples of companies that have done this successfully.
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 24
Regards
Brendon
April 13th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-12)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 23
Show Notes:
Google Yourself
Have you ever Googled yourself? Do you know what information is out there about you? I Google most people I deal with, including myself. On this podcast, we talk about what companies and individuals can do when they find negative information about themselves online. There are some really useful practical steps you can take to reduce the impact of negative information.
We won’t be talking about how to write a great ad today, like we said on show #22 - that show will now be on Friday.
Enjoy the show!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 23
Regards
Brendon
April 12th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-10)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 22
Show Notes:
Lunch With Clients (Part 2)
On the Business Mix Show #18, March 31st, Brendon talked about an upcoming business lunch he had planned. In this podcast, we give you the details of what happened at that lunch. Brendon also shares some great tips on organising your own business lunch. Your best bet is to just be yourself and remember your manners.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 22
Regards
Brendon
April 10th, 2006
Welcome to our show for Friday the 7th April, 2006. There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-07)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 21
Show Notes:
Generating Cashflow Fast
We talk about cashflow, the lifeblood of any business big or small. We give you tips on how to generate cashflow fast, by using your biggest asset - your existing customers.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 21
Regards
Brendon
April 7th, 2006
Welcome to Wednesday’s Show. There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-05)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 20
Show Notes:
Online Advertising To Overtake Print in the UK
We talk about how total online advertising expenditure is set to overtake print advertising expenditure in the UK, and the reasons why online advertising is experiencing such phenomenal growth.
Articles about the growth of Online Advertising:
Websites Mentioned in the Show
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 20
Regards
Brendon
April 6th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-04-03)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 19
Show Notes:
Welcome to Monday’s show of the new 3 times a week release (Monday, Wednesday and Friday) of the Business Mix.
We hope that you are enjoying the one topic shows, and we would appreciate any feedback you have on how it is working for you.
Today’s topic is….
Effective PR - How spending $28 000 on a grilled cheese sandwich can be a good investment.
We talk about how the Golden Palace Casino , famous for paying an exhorbitant amount of money for a grilled cheese sandwich that supposedly shows the face of the Virgin Mary in the crust, is a well-oiled machine when it comes to PR. We talk about what PR lessons you can learn from their crazy publicity stunts. It all comes down to the story you tell about your business.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 19
Regards
Brendon
April 3rd, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-03-31)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 18
Show Notes:
Welcome to Friday’s show of the new 3 times a week release (Monday, Wednesday and Friday) of the Business Mix.
We hope that you are enjoying the one topic shows, and we would appreciate any feedback you have on how it is working for you.
Today’s topic is….
Tips on Lunch With Clients
We talk about why wining and dining with clients is a great way to develop client relationships, and can be great fun!
Stay tuned for Monday’s show where we talk about public relations for small business, and how the Golden Palace Casino bought a grilled cheese sandwich for $28 000 USD, and got their money’s worth.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 18
Regards
Brendon
March 31st, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-03-29)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 17
Show Notes:
We’ve started doing the show a little differently, as we’ve been getting quite a bit of feedback saying the show should be done more regularly.
So from now on, we will be breaking the usual three topics into three weekly episodes - to be released on Monday, Wednesday and Friday (or as close to those days as we can!) They’ll be around 10 minutes long each. But you know how we love to talk, so this today’s episode is about 12 minutes long.
Today’s topic is…. (drum roll)
How Helping Your Client or Prospect to Get Competitor Quotes Can Work in Your Favour
- Introduction
- How Helping Your Client or Prospect to Get Competitor Quotes Can Work in Your Favour - Brendon’s recent experience where he did just that, and the outcomes that he predicts.
- A call for feedback
- Thank you and goodbye
Stay tuned for Friday’s show where we talk about business lunches with clients - what to do and what not to do, and why lunch and a couple of beers with regular clients are a great idea.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 17
Regards
Brendon
March 30th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-03-22)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 16
Show Notes:
The Most Important Part of Search Engine Optimization, The Classic Marketing Mistake You Should Not Make, The Importance of Quantifying Why You are the Best
- Introduction
- The Most Important Part of Search Engine Optimization - the new Google keyword research tool and keyword research tips and tools to help you make sure your customers find you before finding your competitors.
- The Classic Marketing Mistake You Should Not Make - Why it is important to be consistent and not ad hoc with your marketing message, and ways you can develop a marketing plan to get the most from your marketing budget.
- Quantifying Why You are the Best - Present facts and benefits of your product in your marketing material to quantify why your product is the best to make you marketing message more powerful.
- A call for feedback
- Thank you and goodbye
Websites Mentioned in the Show
Search Engine Optimisation Tools
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 16
Regards
Brendon
March 23rd, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-03-15)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 15
Show Notes:
Notes: Oooops. At the start of this show Brendon says it is February 15, 2006 when it is, in fact, March 15 2006.
Developing Great Business Ideas and What to Do When You Have One, Controversy in Advertising, How to Increase Your Online Sales
- Introduction
- Developing Great Business Ideas and To Get the Most Out of Them - How to know when you have a great idea, and how to grow that idea into action.
- Controversy in Advertising - A look at a recent Australian ad, which was banned in the UK for using the word “bloody”, and why this is a good thing.
- How to Increase Your Online Sales - The best time to ask for your customers’ information in the sales process.
- A call for feedback
- Thank you and goodbye
Websites Mentioned in the Show
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 15
Regards
Brendon
March 16th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-03-09)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 14
Show Notes:
The Secrets Behind A Company That Manages $41 Million of Google Adwords Campaigns, The Benefits of Immersing Yourself in Your Industry, Why You Should Try to Diversify Your Income Instead of Thinking Like Most Other Businesses
- Introduction
- The Secrets Behind A Company That Manages $41 Million of Google Adwords Campaigns - It’s all in the details.
- The Benefits of Immersing Yourself in Your Industry - How one 10 minute conversation with a supplier of mine brought me a range of benefits
- Why You Should Try to Diversify Your Income Instead of Thinking Like Most Other Businesses - Step outside your business, try and think like your customer.
- A call for feedback
- Thank you and goodbye
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 14
Regards
Brendon
March 9th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-03-01)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 13
Show Notes:
We have a slightly different show for you this week folks, with an extended version of the Business Byte with Tina, as Brendon is away on business this week. It’s still a great show with some great info. Brendon will be back next week.
Don’t Take Advantage of Your Supplier, The Top 4 Things You Can Do To Get the Most Out of Meetings, One of the Most Important Tests You Can Do on Your Website
- Introduction
- Don’t Take Advantage of Your Supplier - Think laterally and reward them before they do the job.
- The Top 4 Things You Can Do To Get the Most Out of Meetings: Be prepared - set an agenda; Have a focus - make sure the objectives of the meeting are clear; Keep the meeting on track - have a driver; Follow up - report on the meeting outcomes and actions to be taken.
- One of the Most Important Tests You Can Do on Your Website - How your customers feel about your website can tell you more than website stats alone.
- A call for feedback
- Thank you and goodbye
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 13
Regards
Brendon
March 2nd, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-02-23)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 12
Show Notes:
The show is 15 minutes this week, and has some really good tips that may suprise you.
The Best Way to Price Your Services and Deliver Value to Your Clients, Tips to Help You Spot Networking Opportunities and Make the Most of Them, Why Having a High PageRank Site Doesn’t Really Matter When it Comes to Getting Top Search Engine Rankings
- Introduction
- The best way to price your services and deliver value to your clients - How should you charge for your services? By the hour or by the value you deliver? Why delivering value is so important.
- Tips to help you spot networking opportunities and make the most of them - How to spot the effective networking opportunities from the ineffective ones, and then make the most of them. Top tip on the best way to start a business relationship.
- Why having a high PageRank site doesn’t really matter when it comes to getting top search engine rankings - What PageRank really means for your business, and where it fits into search engine optimisation
- A call for feedback
- Thank you and goodbye
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 12
Regards
Brendon
February 23rd, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-02-15)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 11
Show Notes:
It’s a 24 minute show this week with some great info.
Top Tips to Help You Make More Sales, Why Measurement is Critical to Your Business, Word of Mouth Marketing, Why and How You Should Market to Your Local Area
In case you’re wondering what Tina looks like………………………….
…………………hereeeeeeeeeeeeeeee’s Tina
- Introduction
- Top Tips to Help You Make More Sales - Quantify what you are offering your client, Demonstrate you have done it before, and Reassure with testimonials and guarantees.
- Why Measurement is Critical to Your Business - The importance of monitoring your sales conversion rates and examples of a what can happen if you don’t.
- Business Byte! How to use the most effective form of marketing - word of mouth!
- Why and How You Should Market to Your Local Area - Case study of a recent client, and ways you can market locally more effectively.
- A call for feedback
- Thank you and goodbye
Alert: Brendon’s laugh is very loud in places!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 11
Regards
Brendon
February 15th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-02-09)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 10
Show Notes:
Why Getting your Articles Published Online Can Increase the Profile of Your Business, How to Get a Job or New Business, The Top 3 Tips for Improving Your Website
- Introduction
- Getting your articles published online - how Brendon’s contribution to Sitepoint and recent front page article not only helps Sitepoint visitors, but also help Brendon’s business, Tailored Consulting. How to get published and the impact it can have.
- How to get that job, or acquire new business - identify your market by doing your research, develop a good relationship with potential employers or clients and then show them how you can meet their needs.
- Top 3 Tips for Improving your Website - Personalise your website, add to your site regularly (at least once a week), and do something to market your site every day.
- A call for feedback
- Thank you and goodbye
Websites mentioned in this podcast:
February 9th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-02-03)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 9
Show Notes:
The Importance of Story Telling, Top Tips on Public Speaking, Making Your Content Stronger by Understanding that Different People Learn in Different Ways
- Introduction
- The value of Story Telling - James Bond Aston Martin sells for 2 million dollars, the Moleskine Book Story
- Top tips to a great public speech - write your own introduction, grab attention and be entertaining
- New Segment! Business Bytes with Tina - How to save $$$ when publishing your newletter
- Understanding how people learn in different ways - the power of interactivity, audio and video on the web
- A call for feedback
- Thank you and goodbye
Websites mentioned in this podcast:
February 3rd, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-01-25)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 8
Show Notes:
Some Strategic Moves, How To Get Links To Your Web Site (& Why You Should) & The 2 Things You Need To Develop A Great Marketing Plan
- Introduction
- Disney buy Pixar, Google buys a broadcaster, we employ an AV specialist - Strategic moves all
- How and why you should get links to your web site (& how to find the best links)
- The 2 things you need for a great marketing plan
- A call for feedback
- Thank you and goodbye
Further resources from this podcast:
January 25th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-01-20)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 7
Show Notes:
Controversy, First Impressions, and the Biggest Mistake people make in sales
- Introduction
- Controversy - Can it be part of your marketing mix?
- The power of First Impressions
- Don’t make this mistake when trying to make the sale
- A call for feedback
- Thank you and goodnight
Web Sites mentioned in this podcast:
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 7
Regards
Brendon
January 20th, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-01-12)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 6
Show Notes:
How Our Web Site Crashed And Burned & Other Stories
* Introduction (New & groovy)
* Uma, Call Me! ‘The Producers’
* CampWithJack.com - the crash and burn of this e-commerce site
* New sites - increasing affiliate commissions with unique content
* What’s New - How Google Video will impact the web
* Send us your feedback
* Close
** Special Feature: Joke from Mel! 
- at the 2 min 50 sec mark **
Web Sites mentioned in this podcast:
* CampWithJack.com
* Google AdWords
* Post on Tailored talking about CampWith Jack.com development
* Follow up post on Tailored.com.au about the CampWithJack.com site
* SEOBookReview.com
* GoogleAdWordsReview.com
* Google Video
* SEO Book
* Perry Marshall’s book
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 6
Regards
Brendon
January 13th, 2006
The next TailoredPodcast.com’s “Brendon Sinclair’s Business Mix” will be on January 11, 2006.
This has been put back a couple of days after Brendon decided to break some ribs playing tennis of all things. He’s currently having trouble talking for longer than 2 minutes, but assures me he’ll be right for Wednesday.
All the best for the new year to all listeners.
Regards
Mel & the TailoredPodcast.com team
December 31st, 2005
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2005-12-20)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 5
Show Notes:
How To Develop A Business That Makes $5,000 Per Day With Not Much Work At All
* Introduction
* Can you really make $5,000 per day from a web site?
* Last things first - What’s your exit strategy?
* Product review - from many angles
* Domain, Hosting & Shopping cart review
* Marketing your site the easy way (it ain’t rocket science)
Web Sites:
* Yahoo Buzz
* Word Tracker
* Overture Suggestion Tool
* Monster Template (Cheap designs)
* Americart
* All Web Co (Web host)
* Constant Contact (Newsletter script)
* Dada Mail (Newsletter script)
* Get Response (Autoresponder service)
* Perry Marshall’s book
* SEO Book
* Go Daddy (Cheap domain names)
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 5
Regards
Brendon
December 20th, 2005
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2005-12-13)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 4
Show Notes:
* Introduction
* Doing The Show Without Notes
* How To Do Business
* Generating Funds For The Scouts
* How To Get Donations
* Maximising Your Opportunities
* How Having A Profile Helps You In Business
* Identify Your Most Profitable Part Of Business
* How To Become An Internet Distributor For A New Invention (It’s As Simple As A Phone Call)
* Why You Must Develop The Relationships You Want
* How We Found Our Best Domain Ever
* How To Establish Your Credibility With New Clients
* How Owing Money Slows You Up
Web Sites:
* Palm Beach Scouts
* BrendonSinclair.com
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 4
Brendon Sinclair
December 13th, 2005
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2005-11-29)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 3
Show Notes:
* Introduction
* Improvements on way - the feminine touch
* Google Adwords - 3 tips for success
* Google Adsense - maximising your income
* Gmail - free email service with huge storage
* Google Talk - phone bills begone (or much reduced!)
* Google Analytics - free statistical data from your site
* Google - using their powers for good?! Don’t get locked in
* Blogger - free site for bloggers
* Personalise your browser Home Page
* Google Toolbar - search from every web page
* Google Earth - check out the world!
* Desktop search with Google
Resources
* Perry Marshall’s “Definitive Guide To Google Adwords”
* Google Guide - guide to all Google products
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 3
Brendon Sinclair
December 6th, 2005
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2005-11-29)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 2
Show Notes:
* Introduction
* Thanks for taking the survey
* I don’t know how to market your business - but I know who does
* How my wife showed me how to develop a successful resort web site (and she’s never developed a web site in her life)
* Case study of a landscaper learning from his market
* Grab attention in an over-crowded market
* Think differently - you don’t want to do what everyone else does (fail)
Resources
* Case Study on Landscaping Story
* Case Study on Resort Web Site
* Contact details - we’d love your feedback
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 2
Brendon Sinclair
November 29th, 2005
Thanks to everyone who took the survey after the first podcast. Your feedback is greatly appreciated.
Winner of the Mini iPod
The winner of the Mini iPod for taking the survey is David Harris.
Congratulations to David - hope you enjoy the iPod!
Regards
Brendon
November 28th, 2005
Howdy! TailoredPodcast is a new initiative set up by the good folks at Tailored.com.au.
This site will house “Brendon Sinclair’s Business Mix” - a 20 minute Podcast devoted to marketing, media and web advice from a guy who’s been there, done that and wears the T-Shirt (although it’s not quite his color).
Here’s our first mini-podcast - Brendon telling you about the November 22 launch and how you can win a very cool Mini iPod:
Click Here For The Podcast Intro.
Hope to have you listening in.
November 12th, 2005