Comments on: #24 Brendon Sinclair’s Business Mix - 13 Apr ‘06 - Writing a Great Ad http://www.tailoredpodcast.com/podcasts/24-brendon-sinclairs-business-mix-13-apr-06-writing-a-great-ad Brendon Sinclair's Business Mix Wed, 20 Aug 2008 10:04:20 +0000 http://wordpress.org/?v=2.0.4 by: Western Sydney Wordpress Themes http://www.tailoredpodcast.com/podcasts/24-brendon-sinclairs-business-mix-13-apr-06-writing-a-great-ad#comment-1571 Fri, 01 Sep 2006 06:34:38 +0000 http://www.tailoredpodcast.com/podcasts/24-brendon-sinclairs-business-mix-13-apr-06-writing-a-great-ad#comment-1571 The reason why "beer ads" have no Call To Action (CTA) or images of people going to the bottle-shop and buying it is that they are not allowed to be seen as "encouraging drinking". One of those funny rules in Australia. I heard something vagely recently (over a beer with mates) that the big budget Tooheys New commercial (where they catapult stuff from roof-tops) had the ending changed as it showed people dancing and been happy. If you see the ad now it's a lot more somber (sober). The reason why “beer ads” have no Call To Action (CTA) or images of people going to the bottle-shop and buying it is that they are not allowed to be seen as “encouraging drinking”. One of those funny rules in Australia.

I heard something vagely recently (over a beer with mates) that the big budget Tooheys New commercial (where they catapult stuff from roof-tops) had the ending changed as it showed people dancing and been happy. If you see the ad now it’s a lot more somber (sober).

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