#51 – Search Marketing – SEO vs Pay Per Click

by admin on July 8, 2014

We have recently looked at some search marketing stats that say that pay per click ads convert 3.4% of the time, whereas clicks from organic search engine listings convert 3.1% of the time. The question then is… which is better?

We look at the pros and cons of spending your marketing dollar on search engine optimisation versus spending it on pay per click advertising. Both the small business owner and the web developer should pick up some great advice from Brendon, head of an award winning advertising agency on the Gold Coast.

Enjoy the show!

There are 2 ways to listen to our show:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-11-01),
2. Download the mp3 file below to play later, download to your mp3 player, etc.

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 51

Regards,

Brendon

P.S:  Trying out AdWords and SEO for a migration agent client who helps clients with immigration to Australia at the moment.

{ 3 comments… read them below or add one }

Arne Kriedemann November 24, 2006 at 10:42 pm

Hi Brendon,

the podcast’s content is great, as always of course, but audio’s quality is poor.
I don’t mean whole audio but your voice.
Did you record it in a hall?
Aren’t there two mics for recording?
I ask because Tina’s sound is okay.
And, yes, I know you’re australian and yes, I know you just turned 40, so taht you think there’s not so much time left, but do yo see a possibility to speak slowlier, so that someone, who doesn’t live in Australia for a couple of years has the chance of understanding what you say?
Because speed AND australian accent make it impossible for me to follow the content, because I understand only every third word and have to listen to the podcast twice.
Would be nice!

Greets from Ritterhude (near Bremen), Germany, Europe, other side of the world

Arne Kriedemann

Reply

Ted Hessing March 26, 2007 at 6:57 am

Brendon,

I’ve been away a while but what happened to the podcasts? Listening to you and Jim Cramer (two of the greatest modern-day capitalists and businessmen I know) I was terrifically motivated!

Reply

Andrew Cavanagh June 8, 2007 at 9:44 am

Great audio Brendon,

Of course advertising and exposure is never an either/or question.

You track and continue every form of advertising method that makes a profit.

Kindest regards,
Andrew Cavanagh

Reply

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