Brendon Sinclair’s Business Mix Show #7 – January 20

by Tailored Podcast on January 20, 2006

There are 2 ways to listen:

1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-01-20)
2. Download the mp3 file below to play later, download to your mp3 player, etc

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 7

Show Notes:

Controversy, First Impressions, and the Biggest Mistake people make in sales

  • Introduction
  • Controversy – Can it be part of your marketing mix?
  • The power of First Impressions
  • Don’t make this mistake when trying to make the sale
  • A call for feedback
  • Thank you and goodnight

Web Sites mentioned in this podcast:

Click here to download and listen to Brendon Sinclair’s Business Mix Show # 7



{ 6 comments… read them below or add one }

chris January 21, 2006 at 4:53 am

This was the finest of all your postcasts. You sounded upbeat and focused. Additionally, three topics were the right amount of material for just under 20 minutes. I can’t imagine my wife would find me interesting if I talked to her for 20 minutes straight.

I like the podcast intro. I used to work in radio broadcasting so I’m familier with such set ups. In that regard, a short 15 second “outro” would be appropriate. Something like “This has been the Brendon Sinclair’s Business Mix Postcast by Tailored Consulting and Brendon Sinclair. Visit us today at” Using the outro for branding gives you more time to focus on content and give a simple signoff.

Might I add…how can people not find your Uma comment funny?

Employeers must recognize the power of first impression from the point of view of a prospective employee. If an interviewer shows up late or isn’t prepared, that reflects negatively on the company.


Tailored January 21, 2006 at 1:01 pm

Thanks Chris

We’ve just employed an AV specialist who will, I’m sure, take this podcast production quality to a whole new level.

And yep, I find it a bit funny that people thought I was serious with Uma?! (Especially with my gorgeous wife making a comment half way through.)

We’ll keep forging ahead.




Bill January 21, 2006 at 4:10 pm

Something’s wrong with your RSS feed on iTunes. It downloaded a second copy of episode #6 instead of the new one!

You do great work and we’ve learned a lot – please keep it up!


Mike Empuria January 23, 2006 at 7:16 am

I got #6 instead of #7 as well using iPod. Very disappointed as I look forward to your podcasts very much. Never mind, I’ll download from here and listen tomorrow morning.

PS. I didn’t have to look up this web adddress – Your branding is working!


Tailored January 23, 2006 at 9:11 am

Hi all,

Excellent feedback Chris, great idea on the Outro. I’m also hoping to put in a 5-10 second ‘break’ between topics, just to segment the show a little and make it easier to follow individual topics. Any thoughts on that?

Bill and Mike, I apologise, this was my fault. The cause of the problem has now been fixed, and I’ll double-check my settings in future to be sure that doesn’t happen again!

Thanks for the input,


chris January 23, 2006 at 11:20 pm

Anthony. A twenty minute span isn’t alot. Therefore, you could add 5 second blocks but I won’t go the ten. In radio, because people could tune it at any time, a segue (station id) was perfect. In the case of a podcast, people know what they are getting. No reason to advertise “you’re listening to…” So what could you put in?

Tossing this idea out…what if roughly half way into the show, you add a 30 second or 60 second news brief. Such as “this week in the world of marketing, ATT and SBC unveiled a new branding for the merged companies. In Australia, one company did xyz…” Don’t use Brendon’s voice. Mel could do it or you could do it. Then have a music jingle at the front. “Da-da-da” Then start with “This week in marketing news…” The end of the news bit, as an outro, you might add “visit and find out how tailored can launch your next successful marketing campaign.”

Just my ideas.


Leave a Comment

Previous post:

Next post: