by admin on March 30, 2006
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1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-03-29)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 17
Show Notes:
We’ve started doing the show a little differently, as we’ve been getting quite a bit of feedback saying the show should be done more regularly.
So from now on, we will be breaking the usual three topics into three weekly episodes – to be released on Monday, Wednesday and Friday (or as close to those days as we can!) They’ll be around 10 minutes long each. But you know how we love to talk, so this today’s episode is about 12 minutes long.
Today’s topic is…. (drum roll)
How Helping Your Client or Prospect to Get Competitor Quotes Can Work in Your Favour
- Introduction
- How Helping Your Client or Prospect to Get Competitor Quotes Can Work in Your Favour – Brendon’s recent experience where he did just that, and the outcomes that he predicts.
- A call for feedback
- Thank you and goodbye
Stay tuned for Friday’s show where we talk about business lunches with clients – what to do and what not to do, and why lunch and a couple of beers with regular clients are a great idea.
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 17
Regards
Brendon
by admin on March 23, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-03-22)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 16
Show Notes:
The Most Important Part of Search Engine Optimization, The Classic Marketing Mistake You Should Not Make, The Importance of Quantifying Why You are the Best
- Introduction
- The Most Important Part of Search Engine Optimization – the new Google keyword research tool and keyword research tips and tools to help you make sure your customers find you before finding your competitors.
- The Classic Marketing Mistake You Should Not Make – Why it is important to be consistent and not ad hoc with your marketing message, and ways you can develop a marketing plan to get the most from your marketing budget.
- Quantifying Why You are the Best – Present facts and benefits of your product in your marketing material to quantify why your product is the best to make you marketing message more powerful.
- A call for feedback
- Thank you and goodbye
Websites Mentioned in the Show
Search Engine Optimisation Tools
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 16
Regards
Brendon
by admin on March 16, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-03-15)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 15
Show Notes:
Notes: Oooops. At the start of this show Brendon says it is February 15, 2006 when it is, in fact, March 15 2006.
Developing Great Business Ideas and What to Do When You Have One, Controversy in Advertising, How to Increase Your Online Sales
- Introduction
- Developing Great Business Ideas and To Get the Most Out of Them – How to know when you have a great idea, and how to grow that idea into action.
- Controversy in Advertising – A look at a recent Australian ad, which was banned in the UK for using the word “bloody”, and why this is a good thing.
- How to Increase Your Online Sales – The best time to ask for your customers’ information in the sales process.
- A call for feedback
- Thank you and goodbye
Websites Mentioned in the Show
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 15
Regards
Brendon
by admin on March 9, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-03-09)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 14
Show Notes:
The Secrets Behind A Company That Manages $41 Million of Google Adwords Campaigns, The Benefits of Immersing Yourself in Your Industry, Why You Should Try to Diversify Your Income Instead of Thinking Like Most Other Businesses
- Introduction
- The Secrets Behind A Company That Manages $41 Million of Google Adwords Campaigns – It’s all in the details.
- The Benefits of Immersing Yourself in Your Industry – How one 10 minute conversation with a supplier of mine brought me a range of benefits
- Why You Should Try to Diversify Your Income Instead of Thinking Like Most Other Businesses – Step outside your business, try and think like your customer.
- A call for feedback
- Thank you and goodbye
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 14
Regards
Brendon
by admin on March 2, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-03-01)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 13
Show Notes:
We have a slightly different show for you this week folks, with an extended version of the Business Byte with Tina, as Brendon is away on business this week. It’s still a great show with some great info. Brendon will be back next week.
Don’t Take Advantage of Your Supplier, The Top 4 Things You Can Do To Get the Most Out of Meetings, One of the Most Important Tests You Can Do on Your Website
- Introduction
- Don’t Take Advantage of Your Supplier – Think laterally and reward them before they do the job.
- The Top 4 Things You Can Do To Get the Most Out of Meetings: Be prepared – set an agenda; Have a focus – make sure the objectives of the meeting are clear; Keep the meeting on track – have a driver; Follow up – report on the meeting outcomes and actions to be taken.
- One of the Most Important Tests You Can Do on Your Website – How your customers feel about your website can tell you more than website stats alone.
- A call for feedback
- Thank you and goodbye
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 13
Regards
Brendon
by admin on February 23, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-02-23)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 12
Show Notes:
The show is 15 minutes this week, and has some really good tips that may suprise you.
The Best Way to Price Your Services and Deliver Value to Your Clients, Tips to Help You Spot Networking Opportunities and Make the Most of Them, Why Having a High PageRank Site Doesn’t Really Matter When it Comes to Getting Top Search Engine Rankings
- Introduction
- The best way to price your services and deliver value to your clients – How should you charge for your services? By the hour or by the value you deliver? Why delivering value is so important.
- Tips to help you spot networking opportunities and make the most of them – How to spot the effective networking opportunities from the ineffective ones, and then make the most of them. Top tip on the best way to start a business relationship.
- Why having a high PageRank site doesn’t really matter when it comes to getting top search engine rankings – What PageRank really means for your business, and where it fits into search engine optimisation
- A call for feedback
- Thank you and goodbye
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 12
Regards
Brendon
by admin on February 15, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-02-15)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 11
Show Notes:
It’s a 24 minute show this week with some great info.
Top Tips to Help You Make More Sales, Why Measurement is Critical to Your Business, Word of Mouth Marketing, Why and How You Should Market to Your Local Area
In case you’re wondering what Tina looks like………………………….
…………………hereeeeeeeeeeeeeeee’s Tina
- Introduction
- Top Tips to Help You Make More Sales – Quantify what you are offering your client, Demonstrate you have done it before, and Reassure with testimonials and guarantees.
- Why Measurement is Critical to Your Business – The importance of monitoring your sales conversion rates and examples of a what can happen if you don’t.
- Business Byte! How to use the most effective form of marketing – word of mouth!
- Why and How You Should Market to Your Local Area – Case study of a recent client, and ways you can market locally more effectively.
- A call for feedback
- Thank you and goodbye
Alert: Brendon’s laugh is very loud in places!
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 11
Regards
Brendon
by admin on February 9, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-02-09)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 10
Show Notes:
Why Getting your Articles Published Online Can Increase the Profile of Your Business, How to Get a Job or New Business, The Top 3 Tips for Improving Your Website
- Introduction
- Getting your articles published online – how Brendon’s contribution to Sitepoint and recent front page article not only helps Sitepoint visitors, but also help Brendon’s business, Tailored Consulting. How to get published and the impact it can have.
- How to get that job, or acquire new business – identify your market by doing your research, develop a good relationship with potential employers or clients and then show them how you can meet their needs.
- Top 3 Tips for Improving your Website – Personalise your website, add to your site regularly (at least once a week), and do something to market your site every day.
- A call for feedback
- Thank you and goodbye
Websites mentioned in this podcast:
by admin on February 3, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-02-03)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 9
Show Notes:
The Importance of Story Telling, Top Tips on Public Speaking, Making Your Content Stronger by Understanding that Different People Learn in Different Ways
- Introduction
- The value of Story Telling – James Bond Aston Martin sells for 2 million dollars, the Moleskine Book Story
- Top tips to a great public speech – write your own introduction, grab attention and be entertaining
- New Segment! Business Bytes with Tina – How to save $$$ when publishing your newletter
- Understanding how people learn in different ways – the power of interactivity, audio and video on the web
- A call for feedback
- Thank you and goodbye
Websites mentioned in this podcast:
by admin on January 25, 2006
There are 2 ways to listen:
1. Use the player above to have the audio stream in now (it’s the one that says BS-Biz-Mix-2006-01-25)
2. Download the mp3 file below to play later, download to your mp3 player, etc
Click here to download and listen to Brendon Sinclair’s Business Mix Show # 8
Show Notes:
Some Strategic Moves, How To Get Links To Your Web Site (& Why You Should) & The 2 Things You Need To Develop A Great Marketing Plan
- Introduction
- Disney buy Pixar, Google buys a broadcaster, we employ an AV specialist – Strategic moves all
- How and why you should get links to your web site (& how to find the best links)
- The 2 things you need for a great marketing plan
- A call for feedback
- Thank you and goodbye
Further resources from this podcast: